The most important goal of search engine optimization is to have your website found by interested consumers who go online and search for your keywords. 88% of Americans go online everyday. A large majority of traffic to websites comes through search engines. If you can’t be found, think of all the customers you could have had. 80% of the individuals who use keyword and key phrase searches select only the first half of the first page’s listing. Almost no one goes beyond the third or fourth page. This is why quality SEO is so important on today’s Internet.
Key Word Research and Analysis
A vital part of Website Optimization is the usage of key words and key phrases on your site. The right or wrong key words and phrases can make or break your marketing campaign. Internet surfers type in exactly what they are looking for into a search engine, and if you don’t show up, they will be hiring or buying from someone else.
Simply guessing or assuming what people want to search is not enough to establish quality key words. This is where key word research and analysis becomes the key. Some of the items that need to be researched may never have entered your mind. These points to be considered include:
- What your audience is searching for
- What keyword(s) are they using
- Who else (competitors especially) has optimized for these words and phrases
- What words and phrases will attract the target customer
Key Word Analysis is the first step to building a successfully optimized website. Without it you won’t know how to optimize page names, titles, and content.
Content Optimization
One of the most overlooked steps in the SEO process is content optimization. People spend most of their focus on key words and META tags that they lose focus on how essential optimized content can truly be to Internet Marketing. Heading Tags, special text (bolded, etc), and key word density are a priority in your page content. Heading Tags are designed to show visitors and search engines what the topic of the page is. The human picks these up with the eye (headers are larger, bolder, and colored differently than page content) while search engines catch them by their coding.
Keyword density refers to the amount of content on your page actually reflects your targeted keywords. An optimal percentage of keyword to content ratio is needed so that your content will be better selected by search engines.
No Cost Consultation
After an initial consultation to define your objectives and requirements, Left Brain Digital will perform a complete analysis of your current site and it’s ranking compared to your competitors based on keywords you supply to us or we suggest for you. Our team will determine what improvements can be made to increase your visibility across all major search engines and beyond, and develop a strategy that suits both your needs and your budget.
